HISRAEL DIAMOND

NFT FAQs To cover any other queries you may have about the topic of NFT art, we’ve answered the most frequently asked questions below.  What does it mean to mint an NFT? Minting an NFT is how your digital asset becomes a part of the Ethereum blockchain. Similar to how metal coins are minted before being circulated for public use, NFTs are digital tokens that get "minted" once they are made. When your digital asset is represented as an NFT, it can be bought and sold within the NFT market as a non-fungible token. Its trading history can also be digitally tracked, including when it is sold to another owner or collected again down the track.  How are NFTs valued? An NFT’s value can differ greatly depending on the digital asset available. Because NFTs are becoming a popular method for obtaining and selling digital artwork, their value relies on the demand for that artist, as well as the past sales of relevant NFTs. How are NFTs taxed? NFTs are primarily taxed at the In...

How to buy NFTs If you’re considering purchasing your first digital collectible, you may be wondering where to start. Thankfully, buying NFTs isn't as complicated as it may seem. Here are the four simple steps to buy non-fungible tokens. Step 1: First, you will need a crypto wallet that’s compatible with Ethereum, as well as some cryptocurrency in the form of Ether (ETH). Keep in mind many NFT platforms charge what's known as a "gas fee" for minting a token, as well as for selling and buying NFTs. Therefore, make sure you have extra ETH to cover these fees. You can buy ETH on a crypto exchange such as Coinbase Global. To do so, you will need to download two separate apps: Coinbase, which you will use to buy your ETH, as well as Coinbase Wallet, which you will send your ETH to after purchasing it on Coinbase. Both can be downloaded from either the App Store or Google Play.  Step 2: After downloading Coinbase Wallet (or other applicable wallets), it will pro...

What are NFTs used for? NFTs are used for a wide variety of digital and non-digital assets, including digital art, gaming items, domain names, physical items, and investments and collateral. Digital art You might think of an NFT as our digital era’s version of a rare piece of art. Digital art is the most common way that NFTs are used in the current market. Owning an NFT means having personal ownership of an image that might often be replicated online. Common examples of non-fungible tokens include popular memes from the 2010s, as well as more recently produced digital artwork. NFTs generate a way for creators to receive the profit and earning potential they deserve for their digital content. Platforms such as social networks take advantage of a creator's work in exchange for exposure. However, exposure alone doesn't pay an artist's bills. Even after a non-fungible token is sold, the original creator can continue to receive royalties. Though NFTs can still be rep...

How does an NFT work? NFTs are created, or “minted" on the ERC-721 protocol on the Ethereum blockchain, which makes them unique. When someone purchases an NFT, they have exclusive ownership rights to it, as NFTs can only have one owner at any given time. This ownership is managed through a unique ID and metadata, which cannot be replicated by any other token.  NFTs are minted through what’s known as a smart contract. These smart contracts allocate ownership and control the transferability of non-fungible tokens. When a person mints an NFT, they implement code stored in smart contracts that follow different standards, such as ERC-721. This data is then added to the blockchain through which the NFT is managed. Additionally, the original creator or owner can store specific information within an NFT’s metadata. An artist, for example, might also include their signature within their artwork’s NFT as a method of signing their work. When someone creates or mints an NFT, the t...

INTRODUCTION An NFT, short for a non-fungible token, is the most recent cryptocurrency phenomenon to sweep the globe. Celebrities, musicians, and creatives making NFT art are just some of the individuals embracing the digital token trend, especially because it’s a way for them to have complete ownership over their easily replicable online content. The beauty of NFTs, however, is that anyone can transform their digital assets into them. Whether it’s a song, video clip, drawing, or digital piece of art (NFTs can really be anything digital), this merger of blockchain and creativity is an exciting prospect. So exciting, in fact, that around $400 million worth of non-fungible tokens have been traded on NFT marketplaces in the last three years alone. Is all of this a mystery to you? Not to worry! We’ve written this in-depth guide to tell you everything you need to know about non-fungible tokens, including how and where you can buy NFTs. What is an NFT? An NFT is a digital asset t...

13. Optimize your website for SEO In today’s increasingly digital world, your website acts as your online storefront. Almost half of the buyers will visit a company’s website before making a purchasing decision, so make sure it has a professional, eye-catching, and engaging design and is free of spelling and grammatical errors. If you want your website to be found, get traffic, and generate leads, then all your website's pages must be optimized for SEO. If not there are no chances for search crawlers to find, index and rank your website. Nowadays SEO is a highly technical online strategy that requires specific knowledge and skills, therefore a good idea to help you save money and time, it's to hire a professional SEO expert whose responsibility will be to find the key keywords for which your website should rank for, and strategically implement them within your pages Meta Tags for search engines' relevancy. 14. Grow your traffic with forum marketing P...

10. Launch Email marketing campaigns Email marketing still remains one of the most effective forms of online promotion, with 91% of shoppers wanting to hear from companies they do business with via this format. Emails are also the most commonly used forms of CRM (Customer Relationship Management), allowing brands to reach their audience through targeted email campaigns, regular newsletters, and other promotional methods that increase demand, such as sales and giveaways.  11. Promote your business through videos Video marketing, when done right, is considered a very effective online strategy. Videos tend to cover niche topics and contain an engaged, passionate audience. Therefore, making a good impression can go a long way in establishing your business as an authority in these fields, helping you to attract leads and convert them into customers. 12. Answer questions, give solutions Sites such as Quora and Reddit allow users to answer questions fro...

7. Define the KPIs for your various channels KPIs (Key Performance Indicators) are used to measure the success of your campaigns. Here below we have listed the most common KPIs you should track across the various inbound channels. #1. Social media advertising -Number of clicks -Number of likes -Number of shares -Number of comments -Number of active (and new) followers #2. Mobile advertising -CPA (cost per acquisition) -RR (Retention rate) -Sales revenue -Return on ad spend (ROAS) #3. PPC/SEM -CPA (cost-per-acquisition) -CTR (click-through-rate) -Conversion rate -CPC (cost per click) #4. SEO -Number of Pageviews -Keywords rankings (both, increases or decreases) -Average session duration -Number of natural backlinks -Click-through-rate (CTR) #5. Email marketing (retargeting/remarketing) -Total clicks -Click to conversion (CTC) rate -Return on ad spend (ROAS) -Total conversions -Click-through rate (CTR) #6. Affiliate marketing -Number of new affiliates -Number of new customers...

4. Identify your target audience If you don’t know exactly who you wish to promote your business to, then your marketing efforts won’t be as targeted as they should be, leading to disappointment and unsuccessful promotional campaigns. Your target audience is a specific group of people most likely to buy your products or services, often sharing several characteristics (such as age, interests, etc.). The clearer you are about your target audience, the more successful you will be at understanding how and where to reach your best prospects. To define your target audience , ask yourself the following questions: - Is my perfect customer male or female? - What age group do they belong to? - Where do they live? (i.e. in a particular city, country, or hemisphere? In rural/urban areas?) - What industry do they work in? What position might they hold? - How much do they earn? Are they low, middle, or high-income earners? - What level of education do they have? - What are th...

1. Develop a strategy for success (SWOT analysis) Before you begin actively marketing your business online, you’ll need to develop a successful online strategy. The best way to do this is by performing a SWOT analysis, which is a widely-used marketing technique for assessing four key aspects of your business: Strengths, Weaknesses, Opportunities, and Threats. "Strengths and Weaknesses" refer to the internal factors of your business, including its assets, processes, people, and anything else relating to the organization. "Opportunities and Threats", on the other hand, relate to external factors, such as those arising from your competition, market, and wider economy.  To perform your SWOT analysis, brainstorm and answer the following questions: Strengths -What do you do well? -What unique resources can you draw on? -What do others see as your strengths? Weaknesses -What could you improve? -Where do you have fewer resources than others? -What are others lik...

Ways to promote your business online With over 4.2 billion internet users worldwide and still counting, promoting your business online isn’t just important—it's a necessary step to present key information to your target audience, increase demand for your products or services, and generate leads and sales for your business.  Here’s the thing though: successful online promotion isn’t as easy as sharing a few social media posts, writing a quick blog post, or simply hitting send on an email. If you truly want your online promotion to be successful, you need to cast your net further and understand the core components of your marketing strategy, such as the who, what, where, why, and how. If you’ve ever promoted your business online with the hope of generating more traffic and leads but had little to no success, you’re not alone. Up to 66% of businesses struggle to meet these goals, leaving them asking: what am I doing wrong? Thankfully, there’s help on the horizon, within th...

How to make money on TikTok  If you’ve put the time and effort into creating engaging, high-quality content and building your audience, then there are many different ways to make money on TikTok. We’ve listed each of these below: 1. Growing TikTok accounts and selling them. It’s harder to sell personal accounts because they cannot be easily replicated by the new owners. By creating a TikTok account around a specific topic, however, you then have a desirable asset that brands may be interested in buying. Over time, you’ll want to build the account up with great content and a large, dedicated fan base. The more followers and the better engagement rate the TikTok account has, the higher the price you can sell it for. 2. Become a TikTok influencer. If your content is engaging and appeals to a large audience, then you may be able to grow your account to influencer status. According to reports from Forbes, the most popular TikTok stars earned millions of dollars in the past...

WHAT IS TIK TOK TikTok is a video-sharing app and social networking service that lets users create and share short-form videos ranging from 15 seconds to three minutes on any topic. It’s owned by  Beijing-based company ByteDance , which also operates a separate, similar app for the Chinese market, known as Duyin. Videos on TikTok often feature background music or other audio clips and can be customized by slowing down, speeding up, or adding a filter to the content. Additionally, users can add their own sound on top of the background audio. Once their video has been created, users can then upload and share their video with TikTok’s 689 million global active users, or on their other social media platforms. Furthermore, users can film short, lip-synching videos to popular songs, much like the app’s predecessor, Musical.ly. Musical.ly was a Chinese social media service launched in 2014 where users created and shared short lip-sync videos ranging from 15 seconds to one minu...

                 THE ULTIMATE DIGITAL MARKETING                                            STRATEGY The perfect resource for beginner to advanced digital marketers looking to learn new skills or hone existing ones.                                  WRITTEN                                        BY                        OJO ISRAEL DIAMOND The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. December, 2021. WH...