PROMOTE YOUR BUSINESS ONLINE WITH EMAILS AND VIDEOS

10. Launch Email marketing campaigns

Email marketing still remains one of the most effective forms of online promotion, with 91% of shoppers wanting to hear from companies they do business with via this format. Emails are also the most commonly used forms of CRM (Customer Relationship Management), allowing brands to reach their audience through targeted email campaigns, regular newsletters, and other promotional methods that increase demand, such as sales and giveaways. 

11. Promote your business through videos

Video marketing, when done right, is considered a very effective online strategy. Videos tend to cover niche topics and contain an engaged, passionate audience. Therefore, making a good impression can go a long way in establishing your business as an authority in these fields, helping you to attract leads and convert them into customers.

12. Answer questions, give solutions

Sites such as Quora and Reddit allow users to answer questions from other members of the community. The aim here is that users notice your high-quality, authoritative answers and follow outbound links to your webpage, where they discover more useful content, along with your related products or services.

Another helpful Q&A platform is Help a Reporter (HARO), which matches journalists with credible expert sources across a variety of fields, including small business owners. You simply respond to a HARO request related to your niche, and if you’re quoted as a source, you’ll establish yourself as a leader within your industry and potentially get the word out about your unique products or services.