PROMOTE YOUR BUSINESS ONLINE WITH SEO & KPIs

13. Optimize your website for SEO

In today’s increasingly digital world, your website acts as your online storefront. Almost half of the buyers will visit a company’s website before making a purchasing decision, so make sure it has a professional, eye-catching, and engaging design and is free of spelling and grammatical errors.

If you want your website to be found, get traffic, and generate leads, then all your website's pages must be optimized for SEO. If not there are no chances for search crawlers to find, index and rank your website. Nowadays SEO is a highly technical online strategy that requires specific knowledge and skills, therefore a good idea to help you save money and time, it's to hire a professional SEO expert whose responsibility will be to find the key keywords for which your website should rank for, and strategically implement them within your pages Meta Tags for search engines' relevancy.

14. Grow your traffic with forum marketing

Promoting your business through forums, when done right, is considered a very effective online strategy. Forums tend to cover niche topics and contain an engaged, passionate audience. Therefore, making a good impression can go a long way in establishing your business as an authority in these fields, helping you to attract leads and convert them into customers.

Specifically, look for forums that have at least 1,000 members and 10,000 posts, acquire several new posts daily, and aren’t filled with spam.

15. Monitor and analyze your KPIs

The final step is to monitor and analyze your marketing campaign’s results, including tracking KPIs, to determine if it is successful or not. Your KPIs will depend on the type of campaign you launched, as well as the specific goals of your business. Ask yourself:

-Did we meet our KPIs?

-Did we achieve the specific goal(s) we wanted to?

-What was the ROI? Is this higher, lower, or the same as we expected?

-What did we do well?

-What could we have done better?

-Overall, would we deem this campaign successful or unsuccessful? Why?

Conclusion

While there are plenty of options for marketing your business online, they all have one thing in common: digital marketing is a highly-effective way to present information to your target audience, increase demand for your products or services, and generate leads and sales for your business.

When it comes to promoting your business through online campaigns, there isn’t a 'one size fits all' approach. The online promotion methods you choose should be specifically catered towards your business, including your goals, target audience persona, and budget, in order to meet your KPIs and provide an excellent ROI.

It may seem like there’s a lot involved in online marketing, but thankfully, you’re not alone. With numerous marketing experts available to help you out, as well as our in-depth and step-by-step guide to promoting your business online in 2020, you’re already well on your way to achieving success.