PROMOTE YOUR BUSINESS ONLINE WITH KPI, BLOG AND SOCIAL MEDIA

7. Define the KPIs for your various channels

KPIs (Key Performance Indicators) are used to measure the success of your campaigns. Here below we have listed the most common KPIs you should track across the various inbound channels.

#1. Social media advertising

-Number of clicks

-Number of likes

-Number of shares

-Number of comments

-Number of active (and new) followers

#2. Mobile advertising

-CPA (cost per acquisition)

-RR (Retention rate)

-Sales revenue

-Return on ad spend (ROAS)

#3. PPC/SEM

-CPA (cost-per-acquisition)

-CTR (click-through-rate)

-Conversion rate

-CPC (cost per click)

#4. SEO

-Number of Pageviews

-Keywords rankings (both, increases or decreases)

-Average session duration

-Number of natural backlinks

-Click-through-rate (CTR)

#5. Email marketing (retargeting/remarketing)

-Total clicks

-Click to conversion (CTC) rate

-Return on ad spend (ROAS)

-Total conversions

-Click-through rate (CTR)

#6. Affiliate marketing

-Number of new affiliates

-Number of new customers

-Average order value

-Average earnings per click

-Click traffic

8. Start a blog

Ensure you have a well-designed, professional website to direct potential customers to, as well as a blog filled with helpful posts to keep them sticking around.

Companies that blog receive 55% more web traffic and 67% more leads than those who don’t. Blogs provide your audience with helpful, share-worthy content and establish your business as an authority within your industry. Blogs also help increase your site's opportunities to appear in Google search results, providing another avenue for prospective customers to find your business.

Tip: Do not disable comments on your blog. By allowing blog comments you encourage people to interact with your business, which will help you build trusting and long-term relationships.

9. Leverage the power of social media

An incredible 55% of buyers do research via social media before making a purchase, so you’ll also want to ensure your business is being promoted on platforms such as Facebook, Twitter, Instagram, Pinterest, and more. Find out which platforms your target audience is most active on, then cater your promotion strategies (with the help of a social media marketing expert) to each of those.